- Brand Positioning : The brand (or product) positioning is the single most important element in all of marketing. It defines
everything about what a brand or product is to the consumer. Without a unique and relevant positioning a marketing program will be no
more successful than a house built on sand.
- Strategic Planning : We are big fans of the 'One Page Business Plan' model. Any size company benefits from the
discipline necessary to develop a single page strategic marketing plan. It's concise, dynamic and easy to understand and embrace;
there's a reason the saying is "we're all on the same page".
- Media Planning : How do you reach the desired target audience? Print, editorial, radio, television, outdoor, in-store, websites,
e-mails, direct mail, social media, any media, or all of the above media?
- Media Buying : Buying media is as much art as it is science, but the relationship between buyer and seller is what's most
crucial. We build that relationship by recognizing the underpinning is a business transaction (from which all parties must benefit), and
by approaching negotiations as a collaborative process that benefits from creative thinking.
- Creative Development : The brand positioning is an internal document, and is far too 'dry' to be considered helpful in
creating memorable and compelling advertising or marketing materials. What is needed is a creative brief; ensuring a single-minded
message, in the appropriate tone of voice, targeting the correct audience.
- Creative Execution : If the creative brief establishes what to say, execution is all about how to say it. It's about how to
standout from the crowd, to get noticed and be remembered. It's that simple and that incredibly difficult.
- Public Relations : The world is no longer a straight line from company to consumer. Some argue third party endorsements
and social influence are more effective than traditional advertising. Good PR creates conversation. Good PR can expose a brand
to completely new groups of consumers. Good PR validates a brand's perception with existing customers. Good PR does not shout, it
influences and cements long lasting consumer bonds.